In recent years, in the automotive aftermarket industry, the 'Internet +' trend has been retired, relying on the Internet, using the use of big data, artificial intelligence and other technical means to upgrade the production, distribution and sales process of the new 'new The retail 'model is in the ascendant. In the automotive aftermarket, consumers' consumption rationalization trend is very obvious, consumers are more concerned about quality and cost performance, and are willing to pay higher compensation for high-quality goods and services. Standards, horizontal and mixed maintenance and repair stores, consumers do not buy. It can be seen that there is a clear and growing contradiction between the supply and demand side of the automotive aftermarket. Tmall has introduced the 'new retail' model. It is a supply-side reform of the automotive aftermarket industry.
The supply-side reform reshapes the market foundation
In line with the changes and trends in market demand, the supply-side reforms have just poked the pain points of the automotive aftermarket industry. Individual research, the emergence of new companies, will help China's auto repair, maintenance stores to 'new retail', make online Internet power and offline maintenance stores form a true synergy, thus completing the optimization and upgrading of the e-commerce platform and physical storefront in the business dimension, and all this will reshape the foundation of the automotive aftermarket.
As early as two months ago, Tmall Auto 'Guanxuan': invested 1.6 billion yuan, joined hands with the leading supplier of auto parts supply chain Kangzhong Auto Parts and Jingu Group's auto maintenance platform Auto Superman, established a new company after the automobile market. New company Since its establishment, it has been more than two months since the establishment of public information disclosure. There is no action yet. This makes people wonder: What kind of attitude will the new company meet with the industry for the first time? The author believes that a new company with core competitiveness will not Will disappoint the industry.
The new company has three core competencies
Can the new company reshape the market base of the automobile? The author thinks the answer is affirmative. Why do I dare to make such affirmative assertions, there are three reasons.
First of all, the three companies dare to produce high-quality assets and build a 'unicorn' enterprise. The key is to identify the pain points of the automotive aftermarket industry and master the core advantages. Tmall is a highly influential automotive aftermarket retail platform with extreme Strong traffic introduction effect and brand effect; Kangzhong Auto Parts and Auto Superman supply oil, tires, batteries, wearing parts and other accessories. Bosch, Shell, Mahler, Dunlop, Pirelli, Kumho, Philips, Gates, etc. The well-known auto parts brand endorsed it. The new company formed by the 'three strong ones' will be very positive for the change of the automobile aftermarket.
Second, from the perspective of cooperation mode, the new company will open a new era of refining and integrating the automotive aftermarket. In the automotive aftermarket industry, maintenance and auto parts are often 'well water does not make river water', each doing its own. From the industry point of view, Maintenance and auto parts industry are really irrelevant, but from the perspective of the industrial chain, maintenance and auto parts are upstream and downstream. How to get through this relationship, will be repaired and integrated, is an insurmountable gap between many auto aftermarket companies.
For the new company, its emergence will completely change the status quo of the industry. Auto Superman and Kangzhong Auto Parts' main products and supply chain team complement each other, can effectively improve the level of information. In the main business, the car Superman The advantages are concentrated in tires, oil products, and Kangzhong Auto Parts are mainly based on timing, braking, ignition and other system maintenance parts; in the supply chain, Kangzhong Auto Parts has multiple center warehouses and 600 stores in the country. The advantage of Auto Superman is that the tire supply chain is very strong, and the distribution efficiency after organic combination will be greatly improved. After the exclusive operation rights of Tmall's aftermarket service related categories, the three strong advantages complement each other, the new company will realize '1 The positive effect of +1+1>3'.
Finally, the new company's 'standard, transparent, and guaranteed' core values will inject a pool of spring water into the automotive aftermarket. In the automotive aftermarket, consumer purchases are ultimately based on services. Standardized services are the automotive aftermarket. The key factor for the survival of the company. The new company will provide 'brand certification + authentic endorsement + service insurance' to dispel consumer concerns, let 'take a car to go to Tmall station' to become the consumer's subconscious, promote the entire auto repair Industry to 'good reputation, excellent environment, good goods, after sale' upgrade.
Aftermarket turning point leads to infinite reverie
In 2019, the average age of Chinese cars is expected to exceed 5 years. According to the development history of developed countries, once the average age of vehicles exceeds 5 years, the frequency of vehicle maintenance increases, and the development track of the automobile aftermarket will usher in the turning point of upward development. The new company formed is justified.
The author believes that in the current context, large capital and new models will enter the automotive aftermarket industry, which will bring considerable positive and practical significance to the standardized operation and operation of the industry. Because consumers want professional services, the store expects reasonable and continuous The profit, the industry can last and develop healthily, this is the key point that the new company is different from other chain companies. For the new company that is committed to improving the post-market environment of the car, it deserves to be worth seeing, and it will cause us to The future of the industry creates infinite imagination.
