Recently owned electricity network's Web site to fly to the country's cattle Mart is not fun, the parent company of Gao Xin Mart retail electricity suppliers to gain another victory on the road, on May 4 announced the acquisition of high-end fresh electricity supplier 54.5% stake in the site Hoda net.
This was founded in 2009 Fresh electric provider website founded by Chinese-American Liangyao Zu, the main fresh, aquatic products, pre-packaged food, customer price at 250 yuan, five million yuan in 2013 to obtain financing and then no other investments, Hoda network is still operating normally, the brand will be retained after the acquisition.
Subsequently, Hoda network also announced its official web surface, the introduction of new investment Fang Gaoxin retail, in terms of personnel changes, as the largest shareholder, Gao Xin retail Executive Director Bruno Mercier as Chairman of the Board Hoda net, former vice president of marketing at Network Hoda Songqiao Yan served as general manager, should be days before Auchan Nanjing Road store manager Jean-Noel Porcheron Chief Financial Officer Hoda net.
Board members, in addition to Hoda Founder Liangyao Zu (Steve Liang) and Ben Tsen still shareholders and board members, executive directors Gao Xin retail, Huang Ming, chairman of RT end and Auchan China region general manager Oliver Soule de Bas also joined Fu Tian Network Board of Directors.
Bruno Mercier expressed, Gao Xin retail will exert a synergistic effect with Hoda network, including procurement and information technology, Hoda network experience and expertise in the field of electronic business will also promote better Gao Xin retail electricity provider in the field in China development of.
Mart chairman special assistant vice president of marketing and merchandise operations interface Xiaobang Yu told news reporters that the acquisition, Gao Xin retail value of more fancy Hoda network itself and its entrepreneurial team. Currently, Hoda web site can provide more up to 5 languages services, demand precise positioning of the high-end customer base already in the business community, especially the fresh power in East China is recognized as the best high-end fresh electricity supplier.
In Shanghai about four million expatriate population, Hoda network is very popular, and its several major cities in East China, such as the timing and distribution services delivered in the most punctual, although the most expensive distribution costs, but the quality distribution services (time and throughout the cold chain), high-quality refined products food packaging so that customers at the end of an acceptable service experience is very good.
For Gao Xin retail, the online store at the entity, which by RT-Mart stores and Auchan can win over the low, medium and high levels of individual consumers, but on the field of electronic business online, the main audience of its own electricity provider network Flying Cow It is ordinary Chinese families, but by Hoda online network you can broaden the audience to high-end crowd.
And Hoda net although opened for nationwide distribution, but if you rely on their own logistics and distribution system only covered Shanghai, Hangzhou, Suzhou, Nanjing, east China individual cities, the central, north and south China in most cities rely on a third party logistics, for Hoda net terms, if we can improve in the country by means of RT warehousing and supply chain systems, and the same network as the Flying Cow to take fast to the country, is just to solve their supply chain and distribution short board.
Xiaobang Yu analysis, the acquisition, whether Gao Xin retail, or Hoda network, the future effect 1 + 1) 2 For example this year in April, the New Zealand Zespri kiwifruit a listing, RT directly with the cash to customs Purchasing , because of its large purchase, the price can get more advantages, but you can guarantee quality after Hoda network Join Gao Xin retail system, in procurement will borrow RT advantage.
The current operating conditions and profitability status Hoda network, Xiaobang Yu refused to disclose, Gao Xin retail itself as a retail business, have adequate cash flow, net of acquisitions Hoda Gao Xin retail funds is not a problem, after Gao Xin retail decision Cattle on the fly net investment 500 million yuan in 2015, bigger Flying Cow network.
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